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Why does image quality matter for a Builder or Renovation business, and how does that affect the number of sales a company makes?
Lets take a look…
As a business owner, you don’t need more photos.
Rather, what you need is to establish your branding, increase visits to your website, and gain more clients. You need to bring in more customers so that you add more revenue to your bottom line and present the right look for your company. It is less about volume and more about quality.
The quality of the photography will either increase your sales or they will turn people away.
If you want to be seen as a leading company in the Hamilton GTA then you need photos that match your brand.
Some businesses try and justify it by saying that a product is too cheap, or that they don’t want to spend too much on photos because they don’t think it’s worth it.
The limiting factor in that kind of thinking is that those lower quality photos are damaging the reputation of those businesses every single day they are online. If those photos are not amazing, they don’t make buyers say ‘WOW!’, then they’re not making that company look amazing either.
And that’s a big problem.
What should your photos be doing for your business?
The photos you use should be helping you do that in the following ways:
Build Your brand
A company that wants to be a leader in their market needs to show that through the visuals they use. Building your brand through high quality imagery is a smart move. Simply put, consumers believe that good images are essential to an e-commerce experience
Bring More Clients
Clients are attracted to companies that aren’t just another apple in the apple box. They want someone who offers something special. Showcasing the unique factors of your company is essential for building your reputation as a leader in your industry.
Match Your Position
The right images are needed to match the position of the company. If your company is wonderfully friendly and accommodating, that personality needs to match that reputation with photos which will increase your brand.
The data says image quality matters
An article in Forbes draws from this infographic that has been updated for 2018 and says:
“Simply put, consumers believe that good images are essential to an e-commerce experience:
67% of consumers say that the quality of a product image is “very important” in selecting and purchasing the product. It’s not just that images are valued, it’s that they’re often more valued than other content:”
The photos are the most important part.
In the 2018 Home Buyers and Sellers Generational Trends Report they found that buyers looking at properties online rated photos as the most ‘useful’ feature along with detailed information about properties for sale. The most important website feature was photos for nine in 10 buyers under the age of 62.
What does this mean?
If we can take these statistics and apply them to any commercial industry then it suggests that the photos you use are at or near the top of the most important things on your company website.
In other words, the photographs you use matter as much or more than your words.
““Consumers expect a first class visual experience when they shop or browse online, and they are rewarding companies that give them what they want. The numbers tell the tale:
- 67% of consumers say that an image is “very important” when selecting a product.
- More than 50% of consumers think a high-quality photo of a product is more important than product information, long description, or rating and reviews.”
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“No matter which media you are using to market your product or service, the message is clear: great images are essential for getting the most out of you marketing efforts.”
“The power of images lies in the fundamentals of human nature; we’re wired to notice, remember, learn from, and respond emotionally to visuals.
People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%
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An article at PracticalEcommerce.com said:
““Consumers who browse products on websites want to see the products they’re considering for purchase represented by the highest quality image possible.”
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They also quoted Sheila Dahlgren, senior vice president of marketing at Scene7, who said:
““People do not buy what they cannot see, so the higher the quality and resolution of your imagery, the better your results will be.”
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That's an important consideration when you're an Architecture business. Even if you are selling products in a store that people can pick up and hold before buying, the images online draw them in. Consumers will often decide whether or not to contact a company or visit a storefront based on what you show on your website.
That's why photos matter.
APi: The secret weapon behind some of Hamiltons best Business’.
If you’re looking for an Interior Design photographer then consider APi. We go above and beyond with our clients, getting to know your brand and the style you want to portray with your images. We work with our partners as a team, focusing on delivering a superior result for them and we do that in the following ways:
At APi Photography we specialize in photography for businesses across the Hamilton GTA and Toronto. Our focus at all times is on exceptional quality in our photography, prompt and efficient service, and a commitment to seeing our clients succeed in attracting more customers and more sales.
We work with our partners as a team, focusing on delivering a superior result for them and their valued customers. At Api Photography we do that in the following ways:
Superior photographic knowledge
We know how to take excellent photos, and we very skilled at delivering quality images.
A simple pricing plan
We include everything our clients need in one simple plan. No complicated agreements, or extra fees for standard editing. Just everything you need at an affordable price. Let us know if there is anything special you need, we can likely figure out a way to meet your needs.
Exceptional communication
We know how frustrating it can be when you don’t know what’s happening. We focus on keeping our clients fully informed on what’s happening, knowing we will be there when we said we would.
See what some of our clients have to say:
Tracy Laqua
In-Ex-Teriors of Dundas ON
As the owner of an interior design and decorating company I felt it was important to find a photographer who has the ability to take exceptional 'After' photos of my projects. A photographer who is able to capture the 'personality' of real estate. A photographer who is respectful of my clients and their home. A photographer who is comfortable making suggestions on how to capture the 'perfect' shot. Kendell from APi IS that photographer. She's quirky and fun while at the same time professional. She's definitely worthy of 5 Stars and I would (and have) recommended her to others.
Forum Magazine
Ana Patrick
Kendall, and the entire APi team are fantastic to work with. Dedicated professionals who spend the time to discuss the project and fully understand your vision and goals. They are willing to work within your budget and the end result is always beautiful. APi are our exclusive photographers for all of our promotional materials. They have helped us grow our company by providing stunning content for our websites and our print materials. They spend the time to properly light every shot. They have a vast knowledge not only about their trade but about the real estate industry. I will happily recommend them to anyone requiring a professional photography company.
Thank you for all your help, advice and support!
Our 100% satisfaction guarantee
APi Photography offers a 100% no questions asked, totally unbeatable guarantee with absolutely no risk to you.
If you are not satisfied with the commercial photography we will either come back and shoot again, or you can hand the photos back and pay nothing.
All the risk lands on our shoulders - we shoot the photos and you be the judge. The decision is completely up to you or the home owners.
Request a quote for photography
If you are looking for a Hamilton photographer then we invite you to complete the quote request form below, and we will be in touch with you within one or two business days.